What is the Difference Between our Consulting & Freelancing?
Many people confuse consultants with freelancers. It’s not unusual to interchange the terms "consulting" & "freelancing" when describing the services we perform as a contractors. However, each word has a very different connotation when describing the type of relationship we have with customers & the services we offer. What is a Consultant?As consultants we are paid to provide professional or expert advice in a particular field or speciality, such as advising a company on strategy or how to increase efficiency. What is a Freelancer?As freelancers we work independently, selling our work or services by the hour, day or job, with no intent to pursue a permanent or long-term arrangement with a single company. It’s easy to see how the two might be confused. After all, both convey the idea of performing work or services for other people or companies.To further emphasize the difference, take a look at the synonyms commonly associated with each term. Synonyms for consultants may include descriptors such as, adviser, guru and specialist. Synonyms for freelancers tend to be tied to a specific career field or job title, & most commonly that of writer, journalist & graphic designer.A consultant is not superior to a freelancer or vice versa.FreelanceWhen hiring us as freelancers, customers tend to think of using our services for a short-term project with a very specific outcome.For example, writing a case study or designing a brochure. As freelancers, our role is to take an initial direction from the client & then complete the assignment. Typically, the work is done off-site, using our own tools & resources. We control nearly every aspect of the project, including determining the best method for tackling the project & deciding the necessary timeline for completion.Once the project is finished, our relationship with the client ends until the next project presents itself. ConsultantAs consultants our clients look to us for detailed guidance on a particular area of expertise. For example, we may be hired as a crisis communication consultants or marketing strategy consultants providing advice to the client. In many cases, the scope of the project is more extensive, & could include several smaller projects within the overall agreement. For instance, as marketing consultants we may be hired to conduct competitor research, organise focus groups, oversee the development of an ad campaign & write a marketing plan. For that reason, the work may occur as part of a long-term or ongoing commitment, as opposed to having a definitive start & finish date across only a few weeks.The value of our service is measured in the quality of our performance & whether or not the objective of the project is achieved. .
Our services cost businesses less to retain than hiring a full-time employee, &, in most cases, freelancers do not receive benefits such as insurance & paid leave.We can be hired on a job-by-job basis offering you great flexibility. Because we can be hired for a very specific task, & are already specialists in our fields we do not require training to complete the job.Help small businesses grow before they are fully ready to scale up (hire more employees) but need to take on more work to grow.The main reason companies use freelancers & contractors for goods or services is money, either for efficent growth or cost savings. As freelancers, we may be hired on a project-by-project basis; while as a consultants, we can be retained on a long-term basis if necessary.
Engage front-line experts who have “been there, done that” to help you identify problems & improve operational